发表状态 | 已发表Published |
题名 | Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists' Perceived Playfulness on TikTok Matter? |
作者 | |
发表日期 | 2022-10-01 |
发表期刊 | Sustainability (Switzerland)
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ISSN/eISSN | 2071-1050 |
卷号 | 14期号:19 |
摘要 | TikTok, along with other social media platforms, has emerged as one of the most important tools for many people, particularly millennials. Because the relationship between social media and customers' behavioral intentions has long been a topic of discussion in the hospitality industry, the purpose of this study was to look into the potential determinants of customers' visiting intentions toward Universal Studios Beijing on short video platforms such as TikTok. In addition, descriptive analysis was also conducted to show the demographic and other basic characteristics of the sample. The findings revealed that social interaction, informativeness, and trust had significant effects on perceived usefulness, as well as significant influences on the related visiting intentions from the perceived usefulness, ease of use, and playfulness. This study filled in the research gaps of the TikTok studies based on the extended technology acceptance model (TAM) and explored the effects of perceived playfulness on the theme park. This study can contribute to the formulation of operational and marketing strategies by theme park marketers, help internet vloggers with content creation and development, and provide suggestions to local governments for tourism destination management. |
关键词 | perceived playfulness short video platform social media influence technology acceptance model (TAM) theme park visiting intention TikTok |
DOI | 10.3390/su141912206 |
URL | 查看来源 |
收录类别 | SCIE ; SSCI |
语种 | 英语English |
WOS研究方向 | Science & Technology - Other Topics ; Environmental Sciences & Ecology |
WOS类目 | Green & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies |
WOS记录号 | WOS:000867145900001 |
Scopus入藏号 | 2-s2.0-85139923580 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/10016 |
专题 | 文化与创意学院 |
通讯作者 | Wang, Xi |
作者单位 | 1.Culture,Creativity and Management,School of Culture and Creativity,BNU-HKBU United International College,Zhuhai,519085,China 2.Apparel,Events,and Hospitality Management,College of Human Sciences,Iowa State University,Ames,50011,United States |
第一作者单位 | 文化与创意学院 |
通讯作者单位 | 文化与创意学院 |
推荐引用方式 GB/T 7714 | Wang, Xi,Yu, Yun,Zhu, Zheet al. Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists' Perceived Playfulness on TikTok Matter?[J]. Sustainability (Switzerland), 2022, 14(19). |
APA | Wang, Xi, Yu, Yun, Zhu, Zhe, & Zheng, Jie. (2022). Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists' Perceived Playfulness on TikTok Matter?. Sustainability (Switzerland), 14(19). |
MLA | Wang, Xi,et al."Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists' Perceived Playfulness on TikTok Matter?". Sustainability (Switzerland) 14.19(2022). |
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