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题名Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists' Perceived Playfulness on TikTok Matter?
作者
发表日期2022-10-01
发表期刊Sustainability (Switzerland)
ISSN/eISSN2071-1050
卷号14期号:19
摘要

TikTok, along with other social media platforms, has emerged as one of the most important tools for many people, particularly millennials. Because the relationship between social media and customers' behavioral intentions has long been a topic of discussion in the hospitality industry, the purpose of this study was to look into the potential determinants of customers' visiting intentions toward Universal Studios Beijing on short video platforms such as TikTok. In addition, descriptive analysis was also conducted to show the demographic and other basic characteristics of the sample. The findings revealed that social interaction, informativeness, and trust had significant effects on perceived usefulness, as well as significant influences on the related visiting intentions from the perceived usefulness, ease of use, and playfulness. This study filled in the research gaps of the TikTok studies based on the extended technology acceptance model (TAM) and explored the effects of perceived playfulness on the theme park. This study can contribute to the formulation of operational and marketing strategies by theme park marketers, help internet vloggers with content creation and development, and provide suggestions to local governments for tourism destination management.

关键词perceived playfulness short video platform social media influence technology acceptance model (TAM) theme park visiting intention TikTok
DOI10.3390/su141912206
URL查看来源
收录类别SCIE ; SSCI
语种英语English
WOS研究方向Science & Technology - Other Topics ; Environmental Sciences & Ecology
WOS类目Green & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies
WOS记录号WOS:000867145900001
Scopus入藏号2-s2.0-85139923580
引用统计
被引频次:22[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/10016
专题文化与创意学院
通讯作者Wang, Xi
作者单位
1.Culture,Creativity and Management,School of Culture and Creativity,BNU-HKBU United International College,Zhuhai,519085,China
2.Apparel,Events,and Hospitality Management,College of Human Sciences,Iowa State University,Ames,50011,United States
第一作者单位文化与创意学院
通讯作者单位文化与创意学院
推荐引用方式
GB/T 7714
Wang, Xi,Yu, Yun,Zhu, Zheet al. Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists' Perceived Playfulness on TikTok Matter?[J]. Sustainability (Switzerland), 2022, 14(19).
APA Wang, Xi, Yu, Yun, Zhu, Zhe, & Zheng, Jie. (2022). Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists' Perceived Playfulness on TikTok Matter?. Sustainability (Switzerland), 14(19).
MLA Wang, Xi,et al."Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists' Perceived Playfulness on TikTok Matter?". Sustainability (Switzerland) 14.19(2022).
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