发表状态 | 已发表Published |
题名 | Visiting intention to the theme park: Does TikTok matter? |
作者 | |
发表日期 | 2022 |
会议名称 | 20th Asia-Pacific CHRIE Conference |
会议日期 | May 23-25, 2022 |
摘要 | With the development of Web 4.0, TikTok, as well as many social media platforms, has played one of the most important roles for many people especially millennials. The relationship between social media and customer behavioral intention has always been the hot spot for the hospitality industry, therefore, this study aimed to identify theme parks’ potential determinants on customers’ visiting intention on short video platforms such as TikTok. Results indicated the significant influences of social interaction, informativeness, and trust on the perceived usefulness, and also proved the significant influences of perceived usefulness, ease of use, and playfulness on the corresponding visiting intention. This study made up for the blank of how the TAM model works in TikTok, extended the perceived playfulness to the TAM model, and also contributes to theme park marketers, operators, online vloggers, and even local government. |
关键词 | theme park Technology acceptance model (TAM) perceived playfulness visiting intention social media |
语种 | 英语English |
文献类型 | 会议摘要&总结 |
条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/10193 |
专题 | 文化与创意学院 |
作者单位 | Division of Culture and Creativity, BNU-HKBU United International College, Zhuhai, China |
第一作者单位 | 北师香港浸会大学 |
推荐引用方式 GB/T 7714 | Yu, Yun,Zhu, Zhe,Wang, Xi. Visiting intention to the theme park: Does TikTok matter?. 2022. |
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