科研成果详情

发表状态已发表Published
题名Visiting intention to the theme park: Does TikTok matter?
作者
发表日期2022
会议名称20th Asia-Pacific CHRIE Conference
会议日期May 23-25, 2022
摘要

With the development of Web 4.0, TikTok, as well as many social media platforms, has played one of the most important roles for many people especially millennials. The relationship between social media and customer behavioral intention has always been the hot spot for the hospitality industry, therefore, this study aimed to identify theme parks’ potential determinants on customers’ visiting intention on short video platforms such as TikTok. Results indicated the significant influences of social interaction, informativeness, and trust on the perceived usefulness, and also proved the significant influences of perceived usefulness, ease of use, and playfulness on the corresponding visiting intention. This study made up for the blank of how the TAM model works in TikTok, extended the perceived playfulness to the TAM model, and also contributes to theme park marketers, operators, online vloggers, and even local government.

关键词theme park Technology acceptance model (TAM) perceived playfulness visiting intention social media
语种英语English
文献类型会议摘要&总结
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/10193
专题文化与创意学院
作者单位
Division of Culture and Creativity, BNU-HKBU United International College, Zhuhai, China
第一作者单位北师香港浸会大学
推荐引用方式
GB/T 7714
Yu, Yun,Zhu, Zhe,Wang, Xi. Visiting intention to the theme park: Does TikTok matter?. 2022.
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