科研成果详情

Due to the impact of COVID-19, live performances in theater were restricted, and going online became a feasible option for many theaters. In this study, a modified ACSI model was proposed to explore determinants affecting customer satisfaction of online performances provided by theater. Revealed from research model, relationships among overall service quality, perceived value, and customer satisfaction were identified. This study contributed to the online satisfaction study of the ACSI model and helped theater better understand customer satisfaction.