Engaging online review writing experience: effect of motivational affordance on review quality

doi:10.1007/978-3-319-20895-4_2

科研成果详情

题名	Engaging online review writing experience: effect of motivational affordance on review quality
作者	Cai, Xiaofang; Chau, Patrick Y. K.
发表日期	2015
会议名称	2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
会议录名称	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
ISSN	0302-9743
卷号	9191
页码	13-21
会议日期	August 2-7, 2015
会议地点	Los Angeles
摘要	Online review has become an important repository for consumers to make online buying decisions. However, writing online reviews is a voluntary behavior lacking guidelines and it is hard to guarantee the review quality generated. How to improve online review quality has become a challenge to online retailers and review aggregators. In this study, we explore the design of review writing interface in order to provide engaging writing experience for online reviewers. Using the motivational affordance theory as the theory basis, we define the motivational factors and corresponding design elements, which support reviewers to fulfill their motivation to write their online reviews. We explore how the engaging experience supported by cognitive and social affordances will affect reviewers’ writing performance.
关键词	Engagement Interface design Motivational affordance theory Online review quality Review writing Social presence
DOI	10.1007/978-3-319-20895-4_2
URL	查看来源
语种	英语English
Scopus入藏号	2-s2.0-84947223148
引用统计	被引频次[WOS]：0 [WOS记录] [WOS相关记录]
文献类型	会议论文
条目标识符	https://repository.uic.edu.cn/handle/39GCC9TT/10348
专题	个人在本单位外知识产出
通讯作者	Cai, Xiaofang
作者单位	The University of Hong Kong,Pok Fu Lam,Hong Kong
推荐引用方式 GB/T 7714	Cai, Xiaofang,Chau, Patrick Y. K. Engaging online review writing experience: effect of motivational affordance on review quality[C], 2015: 13-21.