发表状态 | 已发表Published |
题名 | A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce |
作者 | |
发表日期 | 2024-03-01 |
发表期刊 | Decision Support Systems
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ISSN/eISSN | 0167-9236 |
卷号 | 178 |
摘要 | In e-commerce, product photos are a major component of product presentations that aid consumers' understanding of products. In this study, we investigate the impact of the background of product photos on consumers' interest. Drawing upon the attention theories of visual perception, we propose a contrast-composition-distraction framework to understand the product photo background's impact. We conduct an empirical study using a clothing dataset collected from a major fashion product website in China. After differentiating photos' foreground and background and generating features using machine learning, we apply a hierarchical Bayesian model and find that consumers prefer clothing products to be shown on a darker and simpler background. The product should be located in the center of the photo with a slight horizontal offset. It is preferable to use a blurred background and reduce the use of human model faces. These findings are of substantial theoretical and practical value to e-commerce. |
关键词 | Attention Consumer behavior E-commerce Machine learning Product photo |
DOI | 10.1016/j.dss.2023.114124 |
URL | 查看来源 |
收录类别 | SCIE |
语种 | 英语English |
WOS研究方向 | Computer Science ; Operations Research & Management Science |
WOS类目 | Computer Science, Artificial Intelligence ; Computer Science, Information Systems ; Operations Research & Management Science |
WOS记录号 | WOS:001141622500001 |
Scopus入藏号 | 2-s2.0-85177218948 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/11392 |
专题 | 北师香港浸会大学 |
通讯作者 | Li, Xin |
作者单位 | 1.Department of Information Systems,College of Business,City University of Hong Kong,Kowloon Tong,Hong Kong 2.School of Management and Economics and Shenzhen Finance Institute,Chinese University of Hong Kong (Shenzhen),Shenzhen,China 3.Beijing Normal University-Hongkong Baptist University United International College,Zhuhai,China 4.School of Economics and Management,Tsinghua University,Beijing,China |
推荐引用方式 GB/T 7714 | Wang, Mengyue,Li, Xin,Liu, Yidiet al. A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce[J]. Decision Support Systems, 2024, 178. |
APA | Wang, Mengyue, Li, Xin, Liu, Yidi, Chau, Patrick, & Chen, Yubo. (2024). A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce. Decision Support Systems, 178. |
MLA | Wang, Mengyue,et al."A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce". Decision Support Systems 178(2024). |
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