科研成果详情

发表状态已发表Published
题名A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce
作者
发表日期2024-03-01
发表期刊Decision Support Systems
ISSN/eISSN0167-9236
卷号178
摘要

In e-commerce, product photos are a major component of product presentations that aid consumers' understanding of products. In this study, we investigate the impact of the background of product photos on consumers' interest. Drawing upon the attention theories of visual perception, we propose a contrast-composition-distraction framework to understand the product photo background's impact. We conduct an empirical study using a clothing dataset collected from a major fashion product website in China. After differentiating photos' foreground and background and generating features using machine learning, we apply a hierarchical Bayesian model and find that consumers prefer clothing products to be shown on a darker and simpler background. The product should be located in the center of the photo with a slight horizontal offset. It is preferable to use a blurred background and reduce the use of human model faces. These findings are of substantial theoretical and practical value to e-commerce.

关键词Attention Consumer behavior E-commerce Machine learning Product photo
DOI10.1016/j.dss.2023.114124
URL查看来源
收录类别SCIE
语种英语English
WOS研究方向Computer Science ; Operations Research & Management Science
WOS类目Computer Science, Artificial Intelligence ; Computer Science, Information Systems ; Operations Research & Management Science
WOS记录号WOS:001141622500001
Scopus入藏号2-s2.0-85177218948
引用统计
被引频次:2[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/11392
专题北师香港浸会大学
通讯作者Li, Xin
作者单位
1.Department of Information Systems,College of Business,City University of Hong Kong,Kowloon Tong,Hong Kong
2.School of Management and Economics and Shenzhen Finance Institute,Chinese University of Hong Kong (Shenzhen),Shenzhen,China
3.Beijing Normal University-Hongkong Baptist University United International College,Zhuhai,China
4.School of Economics and Management,Tsinghua University,Beijing,China
推荐引用方式
GB/T 7714
Wang, Mengyue,Li, Xin,Liu, Yidiet al. A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce[J]. Decision Support Systems, 2024, 178.
APA Wang, Mengyue, Li, Xin, Liu, Yidi, Chau, Patrick, & Chen, Yubo. (2024). A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce. Decision Support Systems, 178.
MLA Wang, Mengyue,et al."A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce". Decision Support Systems 178(2024).
条目包含的文件
条目无相关文件。
个性服务
查看访问统计
谷歌学术
谷歌学术中相似的文章
[Wang, Mengyue]的文章
[Li, Xin]的文章
[Liu, Yidi]的文章
百度学术
百度学术中相似的文章
[Wang, Mengyue]的文章
[Li, Xin]的文章
[Liu, Yidi]的文章
必应学术
必应学术中相似的文章
[Wang, Mengyue]的文章
[Li, Xin]的文章
[Liu, Yidi]的文章
相关权益政策
暂无数据
收藏/分享
所有评论 (0)
暂无评论
 

除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。