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题名Analysing JAKIM'S Crisis Communication Strategies Using Image Repair Theory
作者
发表日期2025
发表期刊Journal of Communication Language and Culture 
ISSN/eISSN2805-444X
卷号5期号:1页码:1-19
摘要

The halal industry is successful and in demand, offering numerous economic opportunities for entrepreneurs and organisations. Despite its enormous potential, particularly its vast market, which included domestic and international markets, the Malaysian government, regulators, and businesses were concerned about managing the halal crisis. As a country with a substantial Muslim population, Malaysia has a responsibility to provide halal goods and services that align with Islamic principles. Recent controversies have posed challenges to the industry's reputation and public trust, highlighting a critical gap in research regarding crisis communication strategies in this context. This study evaluated the crisis communication response strategies employed by the Department of Islamic Development Malaysia ("Jabatan Kemajuan Islam Malaysia,” JAKIM) during halal crises using Image Repair Theory as the theoretical framework. Through qualitative content analysis of JAKIM's press statements, the research identified key strategies, including denial, evasion of responsibility, reducing offensiveness, and corrective action. The findings offer valuable insights for halal businesses and public relations practitioners, emphasising the need for effective crisis response strategies to safeguard organisational integrity and reputation. Meanwhile, the study contributes to the ongoing growth and sustainability of the halal industry.

关键词halal crisis JAKIM crisis communication Image Repair Theory crisis response strategies
DOI10.33093/jclc.2025.5.1.1
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语种英语English
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文献类型期刊论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/12856
专题个人在本单位外知识产出
通讯作者Lai, Pui Er
作者单位
1.Faculty of Arts and Social Science, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia
2.Beijing Normal University - Hong Kong Baptist University, China
3.Faculty of Arts and Social Sciences, Universiti Malaya, Kuala Lumpur, Malaysia
推荐引用方式
GB/T 7714
Lai, Pui Er,Nor, Ez-zatul Hanani Mohamed Rosli,Pong, Kok Shionget al. Analysing JAKIM'S Crisis Communication Strategies Using Image Repair Theory[J]. Journal of Communication Language and Culture , 2025, 5(1): 1-19.
APA Lai, Pui Er, Nor, Ez-zatul Hanani Mohamed Rosli, Pong, Kok Shiong, & Foong, Soon Seng. (2025). Analysing JAKIM'S Crisis Communication Strategies Using Image Repair Theory. Journal of Communication Language and Culture , 5(1), 1-19.
MLA Lai, Pui Er,et al."Analysing JAKIM'S Crisis Communication Strategies Using Image Repair Theory". Journal of Communication Language and Culture  5.1(2025): 1-19.
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