What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand’s Eco-labelling Strategy

doi:10.1007/978-3-031-06928-4_10

科研成果详情

题名	What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand’s Eco-labelling Strategy
作者	Luo, Shuchan; Le Normand, Aurelie; Blazquez, Marta; Henninger, Claudia E.
出版日期	2022
来源专著	Palgrave Advances in Luxury
出版者	Palgrave Macmillan, Cham
页码	197-217
摘要	This study explores how consumers perceive eco-labels that are designed to visualise corporate sustainability performance and act as stimuli for sustainable practices. To reinforce the insight into how consumers perceive eco-labels in the luxury fashion industry, the study employs semi-structured interviews to investigate Gen Y consumers’ understanding and opinions. This contributes to knowledge by focusing on sustainability communication surrounding eco-labelling strategies and their perceived usefulness to effectively communicate corporate sustainability performance within the luxury fashion industry.
语种	英语English
关键词	Consumer perception Eco-label Luxury fashion Sustainability information Sustainability performance
DOI	10.1007/978-3-031-06928-4_10
URL	查看来源
Scopus入藏号	2-s2.0-85136314632
引用统计
文献类型	著作章节
条目标识符	https://repository.uic.edu.cn/handle/39GCC9TT/12904
专题	个人在本单位外知识产出
作者单位	Department of Materials,The University of Manchester,Manchester,United Kingdom
推荐引用方式 GB/T 7714	Luo, Shuchan,Le Normand, Aurelie,Blazquez, Martaet al. What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand’s Eco-labelling Strategy: Palgrave Macmillan, Cham, 2022: 197-217.