How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory

科研成果详情

题名	How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory
作者	Lin，Bosen 1; Wang，Yihan 2; Hou，Fangfang 2; Li，Boying 3; Guan，Zhengzhi 1
发表日期	2024
会议录名称	Proceedings of the International Conference on Electronic Business (ICEB)
ISSN	1683-0040
卷号	24
页码	235-246
摘要	E-commerce live streaming has become one of the main retailing approach for online selling. It resembles a well-organized drama performance which encourages audience to make purchase. Such format of online selling proves to be more effective than conventional online selling by creating desired value for audience. However, the creation of value is a complex and interdependent process rooted in the dynamics between streamers and viewers. It is thus imperative for industrial professional and academic researchers to understand the complicated practice in E-commerce live streaming. Extant literature still lacks systematic discussions over the complicated process related to value creation in e-commerce live streaming. Therefore, drawing on Dramaturgical Theory and Consumption Value Theory, this study employs an ethnographic research design to explore how a live stream session is developed and managed to create desired value together with the audience. The systematic typology of live stream practices is proposed as the foundation for theoretical discussion.
关键词	consumption value theory dramaturgical theory E-commerce live streaming ethnography
URL	查看来源
语种	英语English
Scopus入藏号	2-s2.0-85213329726
引用统计
文献类型	会议论文
条目标识符	https://repository.uic.edu.cn/handle/39GCC9TT/12968
专题	北师香港浸会大学
通讯作者	Lin，Bosen
作者单位	1.Beijing Normal University,Hong Kong Baptist University,United International College,Zhuhai,China 2.Xi’an Jiaotong-Liverpool University,Suzhou,China 3.University of Nottingham Ningbo China,Ningbo,China
第一作者单位	北师香港浸会大学
通讯作者单位	北师香港浸会大学
推荐引用方式 GB/T 7714	Lin，Bosen,Wang，Yihan,Hou，Fangfanget al. How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory[C], 2024: 235-246.