Crisis response strategy on social media: Message strategy from issue selling perspective

科研成果详情

题名	Crisis response strategy on social media: Message strategy from issue selling perspective
作者	Guan，Zhengzhi
发表日期	2018
会议录名称	Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
摘要	The rise of social media requires adaption of crisis communication professionals. In online environment where peoples' attention can be easily distracted, how to shift people's attention from negative side (guilt) towards positive side (renewal) of the crisis story can also rhetoric options. Besides, the timing and channel should also be considered. Classic crisis response strategy does not provide a concrete message strategy. This study suggests looking at crisis message strategy on social media from issue selling perspective-an internal strategic communication tactic, including the information form, message bundle and timing. The research will be conducted through online experiments and a follow up qualitative study is also suggested to further explore how industrial professionals use social media for crisis communication.
关键词	Crisis Communication Issue selling Message strategy Social media
URL	查看来源
语种	英语English
Scopus入藏号	2-s2.0-85089209335
引用统计
文献类型	会议论文
条目标识符	https://repository.uic.edu.cn/handle/39GCC9TT/12978
专题	个人在本单位外知识产出
通讯作者	Guan，Zhengzhi
作者单位	Nottingham Business School China,Ningbo,199 Taikang East Road,China
推荐引用方式 GB/T 7714	Guan，Zhengzhi. Crisis response strategy on social media: Message strategy from issue selling perspective[C], 2018.