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题名Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process
作者
发表日期2025
发表期刊Journal of Travel and Tourism Marketing
ISSN/eISSN1054-8408
卷号42期号:5页码:693-707
摘要

Grounded in the dual-coding theory, this study explores the nuanced factors influencing individuals’ travel intentions during the COVID-19 crisis. Utilizing sophisticated text mining and deep learning techniques on a corpus of travel-related tweets, three verbal cues (nature, humanities, tourism services), and five visual cues (foods, people, scenery, pandemic control, promotion) were identified. Findings reveal that most visual cues, such as food, people, and pandemic control, positively impact the appeal of travel tweets, while promotion has a negative effect. Among the verbal cues, nature and humanities contribute positively to likes, whereas tourism services show a negative influence.

关键词deep learning Dual-coding theory image classification online review twitter
DOI10.1080/10548408.2025.2455436
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收录类别SSCI
语种英语English
WOS研究方向Social Sciences - Other Topics
WOS类目Hospitality, Leisure, Sport & Tourism
WOS记录号WOS:001511795500008
Scopus入藏号2-s2.0-105008757429
引用统计
文献类型期刊论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/13379
专题北师香港浸会大学
通讯作者Wang, Xi
作者单位
1.Department of Tourism Management and Business Administration,School of Finance and Economics,Qinghai University,Xining,Qinghai,China
2.Apparel,Events,and Hospitality Management,College of Human Sciences,Iowa State University,Ames,United States
3.Culture,Creativity and Management,School of Culture and Creativity,BNU-HKBU United International College,Zhuhai,Guangdong,China
4.Office of Governance Affairs,Qinghai University,Xining,Qinghai,China
通讯作者单位文化与创意学院
推荐引用方式
GB/T 7714
Luo, Yi,Zheng, Jie,Tang, Liang Rebeccaet al. Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process[J]. Journal of Travel and Tourism Marketing, 2025, 42(5): 693-707.
APA Luo, Yi, Zheng, Jie, Tang, Liang Rebecca, Wang, Xi, & Yang, Lei. (2025). Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process. Journal of Travel and Tourism Marketing, 42(5), 693-707.
MLA Luo, Yi,et al."Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process". Journal of Travel and Tourism Marketing 42.5(2025): 693-707.
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