发表状态 | 已发表Published |
题名 | Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process |
作者 | |
发表日期 | 2025 |
发表期刊 | Journal of Travel and Tourism Marketing
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ISSN/eISSN | 1054-8408 |
卷号 | 42期号:5页码:693-707 |
摘要 | Grounded in the dual-coding theory, this study explores the nuanced factors influencing individuals’ travel intentions during the COVID-19 crisis. Utilizing sophisticated text mining and deep learning techniques on a corpus of travel-related tweets, three verbal cues (nature, humanities, tourism services), and five visual cues (foods, people, scenery, pandemic control, promotion) were identified. Findings reveal that most visual cues, such as food, people, and pandemic control, positively impact the appeal of travel tweets, while promotion has a negative effect. Among the verbal cues, nature and humanities contribute positively to likes, whereas tourism services show a negative influence. |
关键词 | deep learning Dual-coding theory image classification online review twitter |
DOI | 10.1080/10548408.2025.2455436 |
URL | 查看来源 |
收录类别 | SSCI |
语种 | 英语English |
WOS研究方向 | Social Sciences - Other Topics |
WOS类目 | Hospitality, Leisure, Sport & Tourism |
WOS记录号 | WOS:001511795500008 |
Scopus入藏号 | 2-s2.0-105008757429 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/13379 |
专题 | 北师香港浸会大学 |
通讯作者 | Wang, Xi |
作者单位 | 1.Department of Tourism Management and Business Administration,School of Finance and Economics,Qinghai University,Xining,Qinghai,China 2.Apparel,Events,and Hospitality Management,College of Human Sciences,Iowa State University,Ames,United States 3.Culture,Creativity and Management,School of Culture and Creativity,BNU-HKBU United International College,Zhuhai,Guangdong,China 4.Office of Governance Affairs,Qinghai University,Xining,Qinghai,China |
通讯作者单位 | 文化与创意学院 |
推荐引用方式 GB/T 7714 | Luo, Yi,Zheng, Jie,Tang, Liang Rebeccaet al. Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process[J]. Journal of Travel and Tourism Marketing, 2025, 42(5): 693-707. |
APA | Luo, Yi, Zheng, Jie, Tang, Liang Rebecca, Wang, Xi, & Yang, Lei. (2025). Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process. Journal of Travel and Tourism Marketing, 42(5), 693-707. |
MLA | Luo, Yi,et al."Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process". Journal of Travel and Tourism Marketing 42.5(2025): 693-707. |
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