发表状态 | 已发表Published |
题名 | How does online brand community climate influence community identification? The mediation of social capital |
作者 | |
发表日期 | 2021 |
发表期刊 | Journal of Theoretical and Applied Electronic Commerce Research
![]() |
ISSN/eISSN | 0718-1876 |
卷号 | 16期号:4页码:922-936 |
摘要 | Although online communities with a supportive climate encourage members to participate and exchange their information openly and freely, participants may perceive the community to be unsafe without proper control. Do controlling climates also contribute to the accumulation of social capital in online brand communities (OBCs)? The purpose of our study was to investigate how controlling and supportive climates jointly influence community identification, and to examine the mediating effects of social capital and the moderating effects of community age. A conceptual framework was proposed and tested with data collected from an online survey of 481 online brand community members. We found that both controlling and supportive climates had positive effects on social capital (trust and norms of reciprocity), which exerted a partial mediation between community climate and community identification in the OBCs examined. Developing a community climate was particularly effective in generating trust in older communities. This research contributes to the community literature and has important implications for community climate management. We identified the boundary conditions of the community climate-trust association. |
关键词 | Brand identification Online brand community Reciprocity Social capital |
DOI | 10.3390/jtaer16040052 |
URL | 查看来源 |
收录类别 | SSCI |
语种 | 英语English |
WOS研究方向 | Business & Economics |
WOS类目 | Business |
WOS记录号 | WOS:000649814500001 |
Scopus入藏号 | 2-s2.0-85103126160 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/6092 |
专题 | 工商管理学院 |
通讯作者 | Zhan, Ge |
作者单位 | 1.Department of Marketing,Shenzhen University,Shenzhen,518060,China 2.Division of Business & Management,BNU-HKBU United International College,Zhuhai,519087,China |
通讯作者单位 | 北师香港浸会大学 |
推荐引用方式 GB/T 7714 | Zhang, Ning,Zhou, Zhimin,Zhan, Geet al. How does online brand community climate influence community identification? The mediation of social capital[J]. Journal of Theoretical and Applied Electronic Commerce Research, 2021, 16(4): 922-936. |
APA | Zhang, Ning, Zhou, Zhimin, Zhan, Ge, & Zhou, Nan. (2021). How does online brand community climate influence community identification? The mediation of social capital. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 922-936. |
MLA | Zhang, Ning,et al."How does online brand community climate influence community identification? The mediation of social capital". Journal of Theoretical and Applied Electronic Commerce Research 16.4(2021): 922-936. |
条目包含的文件 | 条目无相关文件。 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。
修改评论