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发表状态已发表Published
题名How does online brand community climate influence community identification? The mediation of social capital
作者
发表日期2021
发表期刊Journal of Theoretical and Applied Electronic Commerce Research
ISSN/eISSN0718-1876
卷号16期号:4页码:922-936
摘要

Although online communities with a supportive climate encourage members to participate and exchange their information openly and freely, participants may perceive the community to be unsafe without proper control. Do controlling climates also contribute to the accumulation of social capital in online brand communities (OBCs)? The purpose of our study was to investigate how controlling and supportive climates jointly influence community identification, and to examine the mediating effects of social capital and the moderating effects of community age. A conceptual framework was proposed and tested with data collected from an online survey of 481 online brand community members. We found that both controlling and supportive climates had positive effects on social capital (trust and norms of reciprocity), which exerted a partial mediation between community climate and community identification in the OBCs examined. Developing a community climate was particularly effective in generating trust in older communities. This research contributes to the community literature and has important implications for community climate management. We identified the boundary conditions of the community climate-trust association.

关键词Brand identification Online brand community Reciprocity Social capital
DOI10.3390/jtaer16040052
URL查看来源
收录类别SSCI
语种英语English
WOS研究方向Business & Economics
WOS类目Business
WOS记录号WOS:000649814500001
Scopus入藏号2-s2.0-85103126160
引用统计
被引频次:21[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/6092
专题工商管理学院
通讯作者Zhan, Ge
作者单位
1.Department of Marketing,Shenzhen University,Shenzhen,518060,China
2.Division of Business & Management,BNU-HKBU United International College,Zhuhai,519087,China
通讯作者单位北师香港浸会大学
推荐引用方式
GB/T 7714
Zhang, Ning,Zhou, Zhimin,Zhan, Geet al. How does online brand community climate influence community identification? The mediation of social capital[J]. Journal of Theoretical and Applied Electronic Commerce Research, 2021, 16(4): 922-936.
APA Zhang, Ning, Zhou, Zhimin, Zhan, Ge, & Zhou, Nan. (2021). How does online brand community climate influence community identification? The mediation of social capital. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 922-936.
MLA Zhang, Ning,et al."How does online brand community climate influence community identification? The mediation of social capital". Journal of Theoretical and Applied Electronic Commerce Research 16.4(2021): 922-936.
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