发表状态 | 已发表Published |
题名 | Hybridity and singularity: a study of Hong Kong’s neon signs from the perspective of multimodal translation |
作者 | |
发表日期 | 2020 |
发表期刊 | Translator
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ISSN/eISSN | 1355-6509 |
摘要 | Hung over the streets and in large quantity, Hong Kong’s neon signs make a highly identifiable urban spectacle. The colonial history and geographical advantages have transformed Hong Kong into a culturally hybridised city manifested by the interaction between the bilingual texts and semiotic images on the neon signboards. This article gives the neon signs a multimodal description, and lays bare the social, aesthetic and intercultural attitudes embodied by the specific cityscape. It provides a translational approach to the neon signs by exploring the way in which they integrate different cultural sources and assume a strong local vibe that breeds new meanings and promotes a special urban landscape. In view of visual, aesthetic and sociocultural factors, it argues that Hong Kong’s neon signs present a kind of multimodal translation, and the meanings of the signboards are articulated through specific interlingual and visual mediation, which gives rise to the specificities of Hong Kong’s street scenes. |
关键词 | bilingualism cultural hybridity Hong Kong Multimodal translation neon signs |
DOI | 10.1080/13556509.2020.1829371 |
URL | 查看来源 |
收录类别 | SSCI ; A&HCI |
语种 | 英语English |
WOS研究方向 | Communication ; Linguistics |
WOS类目 | Communication ; Linguistics ; Language & Linguistics |
WOS记录号 | WOS:000588165100001 |
Scopus入藏号 | 2-s2.0-85096095826 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/6204 |
专题 | 北师香港浸会大学 |
通讯作者 | Song, Ge |
作者单位 | Division of Humanities and Social Sciences,BNU-HKBU United International College,Zhuhai,China |
第一作者单位 | 北师香港浸会大学 |
通讯作者单位 | 北师香港浸会大学 |
推荐引用方式 GB/T 7714 | Song, Ge. Hybridity and singularity: a study of Hong Kong’s neon signs from the perspective of multimodal translation[J]. Translator, 2020. |
APA | Song, Ge. (2020). Hybridity and singularity: a study of Hong Kong’s neon signs from the perspective of multimodal translation. Translator. |
MLA | Song, Ge."Hybridity and singularity: a study of Hong Kong’s neon signs from the perspective of multimodal translation". Translator (2020). |
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