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题名Hybridity and singularity: a study of Hong Kong’s neon signs from the perspective of multimodal translation
作者
发表日期2020
发表期刊Translator
ISSN/eISSN1355-6509
摘要

Hung over the streets and in large quantity, Hong Kong’s neon signs make a highly identifiable urban spectacle. The colonial history and geographical advantages have transformed Hong Kong into a culturally hybridised city manifested by the interaction between the bilingual texts and semiotic images on the neon signboards. This article gives the neon signs a multimodal description, and lays bare the social, aesthetic and intercultural attitudes embodied by the specific cityscape. It provides a translational approach to the neon signs by exploring the way in which they integrate different cultural sources and assume a strong local vibe that breeds new meanings and promotes a special urban landscape. In view of visual, aesthetic and sociocultural factors, it argues that Hong Kong’s neon signs present a kind of multimodal translation, and the meanings of the signboards are articulated through specific interlingual and visual mediation, which gives rise to the specificities of Hong Kong’s street scenes.

关键词bilingualism cultural hybridity Hong Kong Multimodal translation neon signs
DOI10.1080/13556509.2020.1829371
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收录类别SSCI ; A&HCI
语种英语English
WOS研究方向Communication ; Linguistics
WOS类目Communication ; Linguistics ; Language & Linguistics
WOS记录号WOS:000588165100001
Scopus入藏号2-s2.0-85096095826
引用统计
被引频次:19[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/6204
专题北师香港浸会大学
通讯作者Song, Ge
作者单位
Division of Humanities and Social Sciences,BNU-HKBU United International College,Zhuhai,China
第一作者单位北师香港浸会大学
通讯作者单位北师香港浸会大学
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GB/T 7714
Song, Ge. Hybridity and singularity: a study of Hong Kong’s neon signs from the perspective of multimodal translation[J]. Translator, 2020.
APA Song, Ge. (2020). Hybridity and singularity: a study of Hong Kong’s neon signs from the perspective of multimodal translation. Translator.
MLA Song, Ge."Hybridity and singularity: a study of Hong Kong’s neon signs from the perspective of multimodal translation". Translator (2020).
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