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题名Effects of sponsorship disclosure on perceived integrity of biased recommendation agents: Psychological contract violation and knowledge-based trust perspectives
作者
发表日期2019
发表期刊Information Systems Research
ISSN/eISSN1047-7047
卷号30期号:2页码:507-522
摘要

The perceived integrity of online product recommendation agents (RAs) becomes a critical trust concern when RAs apply sponsorship practices and recommend products biased toward sponsored products. Sponsorship disclosure is enforced by the U.S. Federal Trade Commission, but many technologies fail to comply, probably because of their concerns about users' trust in the biased technologies. By applying the theoretical perspectives of psychological contract violation and knowledge-based trust, we intend to reveal when sponsorship disclosure is most effective in enhancing users' perceived RA integrity. A laboratory experiment revealed two major findings. First, sponsorship disclosure leads to users' perceived RA integrity via reduced perceived psychological contract violations of a biased RA, but only for users with high prior knowledge about the prevalence of sponsorships used by RAs in general. For users with limited prior knowledge, the disclosure fails to reduce these perceived violations. Second, regardless of the level of such prior knowledge of users, sponsorship disclosure enhances users' perceived transparency of a biased RA, which, in turn, leads to perceived RA integrity. Theoretical and practical implications are discussed.

关键词Bias Integrity Neutrality Psychological Contract Violation Recommendation Agent Sponsorship Transparency Trust
DOI10.1287/isre.2018.0811
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收录类别SSCI
语种英语English
WOS研究方向Information Science & Library Science ; Business & Economics
WOS类目Information Science & Library Science ; Management
WOS记录号WOS:000472610800009
Scopus入藏号2-s2.0-85068613161
引用统计
被引频次:31[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/6267
专题工商管理学院
通讯作者Wang, Weiquan
作者单位
1.Department of Information Systems,College of Business,City University of Hong Kong,Kowloon,Hong Kong
2.United International College,Beijing Normal University-Hong Kong Baptist University,Zhuhai, Guangdong,519085,China
推荐引用方式
GB/T 7714
Wang, Weiquan,Wang, May. Effects of sponsorship disclosure on perceived integrity of biased recommendation agents: Psychological contract violation and knowledge-based trust perspectives[J]. Information Systems Research, 2019, 30(2): 507-522.
APA Wang, Weiquan, & Wang, May. (2019). Effects of sponsorship disclosure on perceived integrity of biased recommendation agents: Psychological contract violation and knowledge-based trust perspectives. Information Systems Research, 30(2), 507-522.
MLA Wang, Weiquan,et al."Effects of sponsorship disclosure on perceived integrity of biased recommendation agents: Psychological contract violation and knowledge-based trust perspectives". Information Systems Research 30.2(2019): 507-522.
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