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题名Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents: Moderating role of explanations for organic recommendations
作者
发表日期2018-11
发表期刊Management Science
ISSN/eISSN0025-1909
卷号64期号:11页码:5198-5219
摘要

We extend the extant research on neutral recommendation agents (RAs) to those that lack recommendation neutrality and are biased toward sponsors. We first investigate the e ects of recommendation neutrality on users’ trust and distrust in RAs by comparing a biased RA with sponsorship disclosure with a neutral RA. We then apply a contingency approach to examine the e ects of sponsorship disclosure on users’ trust and distrust in biased RAs, with explanations for organic recommendations as a contingent factor. A laboratory experiment was conducted in the United States. We determine that users’ trust in the biased RA with sponsorship disclosure is lower and that their distrust is higher than that in the neutral RA. Results also show that user trust in a biased RA increases only when explanations for organic recommendations and sponsorship disclosure are both provided. Users’ perceived psychological contract violations of an RA have been verified as a key mediator of the examined e ects. However, explanations for organic recommendations, sponsorship disclosure, or their combination fail to significantly lower users’ distrust in a biased RA. A second experiment conducted in Hong Kong confirms the major findings of the experiment conducted in the United States. Theoretical contributions and practical implications for e-commerce RAs are discussed.

关键词Bias Distrust Explanations Neutrality Recommendation agent Sponsorship disclosure Trust
DOI10.1287/mnsc.2017.2906
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收录类别SCIE ; SSCI
语种英语English
WOS研究方向Business & Economics ; Operations Research & Management Science
WOS类目Management ; Operations Research & Management Science
WOS记录号WOS:000449627200013
Scopus入藏号2-s2.0-85055748681
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被引频次:45[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/6287
专题工商管理学院
通讯作者Wang, Weiquan
作者单位
1.Department of Information Systems,College of Business,City University of Hong Kong,Kowloon,Hong Kong
2.Bejiing Normal University–,Hong Kong Baptist University,United International College,Zhuhai,China
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Wang, Weiquan,Xu, Jingjun,Wang, May. Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents: Moderating role of explanations for organic recommendations[J]. Management Science, 2018, 64(11): 5198-5219.
APA Wang, Weiquan, Xu, Jingjun, & Wang, May. (2018). Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents: Moderating role of explanations for organic recommendations. Management Science, 64(11), 5198-5219.
MLA Wang, Weiquan,et al."Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents: Moderating role of explanations for organic recommendations". Management Science 64.11(2018): 5198-5219.
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