发表状态 | 已发表Published |
题名 | Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents: Moderating role of explanations for organic recommendations |
作者 | |
发表日期 | 2018-11 |
发表期刊 | Management Science
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ISSN/eISSN | 0025-1909 |
卷号 | 64期号:11页码:5198-5219 |
摘要 | We extend the extant research on neutral recommendation agents (RAs) to those that lack recommendation neutrality and are biased toward sponsors. We first investigate the e ects of recommendation neutrality on users’ trust and distrust in RAs by comparing a biased RA with sponsorship disclosure with a neutral RA. We then apply a contingency approach to examine the e ects of sponsorship disclosure on users’ trust and distrust in biased RAs, with explanations for organic recommendations as a contingent factor. A laboratory experiment was conducted in the United States. We determine that users’ trust in the biased RA with sponsorship disclosure is lower and that their distrust is higher than that in the neutral RA. Results also show that user trust in a biased RA increases only when explanations for organic recommendations and sponsorship disclosure are both provided. Users’ perceived psychological contract violations of an RA have been verified as a key mediator of the examined e ects. However, explanations for organic recommendations, sponsorship disclosure, or their combination fail to significantly lower users’ distrust in a biased RA. A second experiment conducted in Hong Kong confirms the major findings of the experiment conducted in the United States. Theoretical contributions and practical implications for e-commerce RAs are discussed. |
关键词 | Bias Distrust Explanations Neutrality Recommendation agent Sponsorship disclosure Trust |
DOI | 10.1287/mnsc.2017.2906 |
URL | 查看来源 |
收录类别 | SCIE ; SSCI |
语种 | 英语English |
WOS研究方向 | Business & Economics ; Operations Research & Management Science |
WOS类目 | Management ; Operations Research & Management Science |
WOS记录号 | WOS:000449627200013 |
Scopus入藏号 | 2-s2.0-85055748681 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/6287 |
专题 | 工商管理学院 |
通讯作者 | Wang, Weiquan |
作者单位 | 1.Department of Information Systems,College of Business,City University of Hong Kong,Kowloon,Hong Kong 2.Bejiing Normal University–,Hong Kong Baptist University,United International College,Zhuhai,China |
推荐引用方式 GB/T 7714 | Wang, Weiquan,Xu, Jingjun,Wang, May. Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents: Moderating role of explanations for organic recommendations[J]. Management Science, 2018, 64(11): 5198-5219. |
APA | Wang, Weiquan, Xu, Jingjun, & Wang, May. (2018). Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents: Moderating role of explanations for organic recommendations. Management Science, 64(11), 5198-5219. |
MLA | Wang, Weiquan,et al."Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents: Moderating role of explanations for organic recommendations". Management Science 64.11(2018): 5198-5219. |
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