Predicting fashion involvement by media use, social comparison, and lifestyle: An interaction model

科研成果详情

题名	Predicting fashion involvement by media use, social comparison, and lifestyle: An interaction model
作者	Sun，Yanshu 1; Guo，Steve 2
发表日期	2017
发表期刊	International Journal of Communication
卷号	11 页码:4559-4582
摘要	This study theoretically connects a host of communication and sociological variables with individuals' cognitive fashion involvement. Our empirical model tests an interaction effect through which media use, social comparison, and lifestyle produce a joint effect on fashion involvement. A random sample of 500 young Chinese individuals, ages 18 to 30 years, were interviewed via telephone. Results show that (1) media modality (i.e., traditional and new media) hardly makes any difference in explaining variance observed in fashion involvement; (2) fashion-related content across different forms of media is highly congruent, revealing between-media invariance; and (3) the persuasive power of fashion media is demonstrated in young people's professed willingness to adapt their appearance to the norms set by the media.
关键词	Fashion involvement Lifestyle Media use Moderation effect Social comparison
URL	查看来源
语种	英语English
Scopus入藏号	2-s2.0-85048023313
引用统计
文献类型	期刊论文
条目标识符	https://repository.uic.edu.cn/handle/39GCC9TT/6376
专题	北师香港浸会大学
作者单位	1.Beijing Normal University-Hong Kong Baptist University,United International College,China 2.Hong Kong Baptist University,Hong Kong
第一作者单位	北师香港浸会大学
推荐引用方式 GB/T 7714	Sun，Yanshu,Guo，Steve. Predicting fashion involvement by media use, social comparison, and lifestyle: An interaction model[J]. International Journal of Communication, 2017, 11: 4559-4582.
APA	Sun，Yanshu, & Guo，Steve. (2017). Predicting fashion involvement by media use, social comparison, and lifestyle: An interaction model. International Journal of Communication, 11, 4559-4582.
MLA	Sun，Yanshu,et al."Predicting fashion involvement by media use, social comparison, and lifestyle: An interaction model". International Journal of Communication 11(2017): 4559-4582.