| 题名 | What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory |
| 作者 | |
| 发表日期 | 2016-08-17 |
| 会议名称 | 18th International Conference on Electronic Commerce, ICEC 2016 |
| 会议录名称 | ACM International Conference Proceeding Series
 |
| ISBN | 9781450342223 |
| 卷号 | 17-19-August-2016 |
| 会议日期 | August 17-19, 2016 |
| 会议地点 | Suwon |
| 摘要 | FinTech is a newly emerged service that combines innovative financial services and latest mobile technology. Since this service is new, there is a lack of study that investigates consumer behavior in adopting the service. Founded on Regulatory Focus Theory, our study aims to explain two different factors that motivate the adoption of FinTech in China. We plan to collect data from university students who used Alipay and Tenpay (two of the leading FinTech companies in China). The findings from our study will be valuable to FinTech companies in strategizing and promoting usage of their services. |
| 关键词 | Alipay Fintech Regulation focus theory Security control Tenpay Use and gratification |
| DOI | 10.1145/2971603.2971643 |
| URL | 查看来源 |
| 语种 | 英语English |
| Scopus入藏号 | 2-s2.0-84988692193 |
| 引用统计 | |
| 文献类型 | 会议论文 |
| 条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/6399 |
| 专题 | 理工科技学院 |
| 作者单位 | 1.BNU-HKBU UIC,Zhuahai,28 Jinfeng Rd. Tangjiawan,China 2.Sunway University,5 Jalan Universiti,Bandar Sunway,Malaysia 3.Dankook University,Gyeonggido,Jukjeondong, Sujigu Yonginsi,South Korea |
| 第一作者单位 | 北师香港浸会大学 |
| 推荐引用方式 GB/T 7714 | Chang, Younghoon,Wong, Siew Fan,Lee, Hwansooet al. What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory[C], 2016. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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