科研成果详情

发表状态已发表Published
题名ALTools case study: How ESTsoft lays golden eggs
作者
发表日期2012
发表期刊Asian Case Research Journal
ISSN/eISSN0218-9275
卷号16期号:2页码:249-268
摘要

ALTools is a suite of utility software offered by ESTsoft, a Korean software company. ALTools includes eight programs: ALZip (compression and archiving utility), ALSee (image viewer and editor), ALFTP (FTP client and server), ALSong (music player with lyrics), ALShow (media player), ALToolbar (toolbar for Internet Explorer), ALPass (password manager for websites) and ALYac (antivirus). As of 2010, according to KoreanClick market research, over 20 million people were using ALTools in Korea and many of the ALTools programs were ranked first in their respective product categories. ALZip, the first ALTools application, was initially created for internal use, for an employee at the ESTsoft company who did not know how to use an English file archiver program. But after it generated significant public interest, ESTsoft decided to expand the "AL" series product line, releasing ALFTP in July 2000, ALSee in August 2000, ALPass in October 2002, ALShow in July 2004, ALSong in November 2004, ALToolbar in May 2007, and ALYac in December 2007. To manage the expansion of its product line, the company packaged them into one software suite, named ALTools in 2002 and developed an additional program that could assist users in keeping the AL series software titles up to date. It also commercialized ALTools in 2002, adding banner ads in ALTools products and selling software licenses to public institutions and private companies. However, they offered ALTools for free to individual users. ESTsoft is now looking for new business opportunities in the global market for ALTools. In February 2010, ESTsoft established ESTsoft, Inc. in the United States and entered the U.S. market directly. This is its second overseas branch, following ESTsoft Japan (September 2007). Do you think ALTools will be able to continue its success in other countries, outside of Korea? What challenges might it face? © 2012 World Scientific Publishing Co.

DOI10.1142/S0218927512500101
URL查看来源
收录类别SSCI
语种英语English
WOS研究方向Business & Economics
WOS类目Business
WOS记录号WOS:000315958700002
Scopus入藏号2-s2.0-84874245621
引用统计
被引频次[WOS]:0   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/9567
专题个人在本单位外知识产出
通讯作者Ha, Sangwook
作者单位
College of Business Administration,Seoul National University,LG Hall 59-113,Daehak-dong, Gwanak-gu, Seoul 151-916,South Korea
推荐引用方式
GB/T 7714
Ahn, Joong Ho,Ha, Sangwook,Baek, Hyunmi. ALTools case study: How ESTsoft lays golden eggs[J]. Asian Case Research Journal, 2012, 16(2): 249-268.
APA Ahn, Joong Ho, Ha, Sangwook, & Baek, Hyunmi. (2012). ALTools case study: How ESTsoft lays golden eggs. Asian Case Research Journal, 16(2), 249-268.
MLA Ahn, Joong Ho,et al."ALTools case study: How ESTsoft lays golden eggs". Asian Case Research Journal 16.2(2012): 249-268.
条目包含的文件
条目无相关文件。
个性服务
查看访问统计
谷歌学术
谷歌学术中相似的文章
[Ahn, Joong Ho]的文章
[Ha, Sangwook]的文章
[Baek, Hyunmi]的文章
百度学术
百度学术中相似的文章
[Ahn, Joong Ho]的文章
[Ha, Sangwook]的文章
[Baek, Hyunmi]的文章
必应学术
必应学术中相似的文章
[Ahn, Joong Ho]的文章
[Ha, Sangwook]的文章
[Baek, Hyunmi]的文章
相关权益政策
暂无数据
收藏/分享
所有评论 (0)
暂无评论
 

除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。