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Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets: An empirical study on BYD tang electric vehicle model 著作章节
出自: Origin and Branding in International Market Entry Processes:IGI Global, 2023, 页码: 161-191
作者:  Elhaoussine, Youssef;  Li, Wanjin;  Li, Yixuan
收藏  |  浏览/下载:22/0  |  提交时间:2023/11/21
The role of government regulations on business practices in China: Impact and lessons for global sustainability 著作章节
出自: Government Impact on Sustainable and Responsible Supply Chain Management:IGI Global, 2023, 页码: 13-32
作者:  Elhaoussine, Youssef;  Du, Yi Jiao;  Jia, Huanchen
收藏  |  浏览/下载:14/0  |  提交时间:2023/09/21
Manufacturer Service-Oriented Strategy: A New Source of Competitive Advantage in Homogenous Industrial Markets 著作章节
出自: Digitalization of Decentralized Supply Chains During Global Crises, Hershey:IGI Global, 2021, 页码: 64-80
作者:  El Haoussine, Youssef
收藏  |  浏览/下载:17/0  |  提交时间:2022/06/24
Know better, like better : an appraisal of the effect of the Belt and Road Initiative on Chinese brand image in France 著作章节
出自: European perceptions of China and perspectives on the Belt and Road Initiative, Leiden:Brill, 2021, 页码: 150-170
作者:  
收藏  |  浏览/下载:15/0  |  提交时间:2022/06/24
Producer Acting Like Service Provider: a new OEM hybrid Manufacturing-Service TQM Approach 会议论文
23-ICIT PROCEEDINGS, Zhuhai, May 13-15, 2019
作者:  El Haoussine, Youssef
收藏  |  浏览/下载:14/0  |  提交时间:2022/06/24
中国独生子女消费行为特征及管理启示——基于消费者社会化视角 期刊论文
中山大学学报 ( 社会科学版),2016, 卷号: 56, 期号: 4, 页码: 202-210
作者:  El Haoussine, Youssef;  王海忠;  李志宜
收藏  |  浏览/下载:32/0  |  提交时间:2022/06/22
仿冒奢侈品购买行为的影响因素——基于巴基斯坦消费者的研究 期刊论文
品牌研究,2016, 期号: 4, 页码: 36-43
作者:  Tahir Mumtaz Awan;  El Haoussine, Youssef;  黎小林;  王海忠;  Ammar Zaheer Gureja
收藏  |  浏览/下载:18/0  |  提交时间:2022/06/22