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Understanding purchase intention in e-commerce live streaming: Roles of relational benefits, technological features and fan identity salience 会议论文
Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020, Dubai, 20-24 June 2020
作者:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Hu, Yueqiu;  Chong, Alain Yee Loong
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