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	DETERMINANTS OF BRAND EQUITY IN E-BUSINESSES: AN EXPLORATORY STUDY 会议论文 Proceedings of the International Conference on Information Systems, ICIS 2002, Barcelona, December 15-18, 2002 作者: Gwee, Yah Ting; Hui, Kai Lung; Chau, Patrick Y. K. 收藏 \| 浏览/下载：12/0 \| 提交时间：2023/05/19 advertising intensity Brand equity brand knowledge perceived quality product or technology leadership value-added services and features Website quality
	Classifying Digital Products 期刊论文 Communications of the ACM,2002, 卷号: 45, 期号: 6, 页码: 73-79 作者: Hui, Kai Lung; Chau, Patrick Y. K. 收藏 \| 浏览/下载：5/0 \| 提交时间：2023/05/19
	Determinants of small business EDI adoption: An empirical investigation 期刊论文 Journal of Organizational Computing and Electronic Commerce,2001, 卷号: 11, 期号: 4, 页码: 229-252 作者: Chau, Patrick Y. K.; Hui, Kai Lung 收藏 \| 浏览/下载：8/0 \| 提交时间：2023/05/19
	Identifying early adopters of new IT products: A case of Windows 95 期刊论文 Information and Management,1998, 卷号: 33, 期号: 5, 页码: 225-230 作者: Chau, Patrick Y. K.; Hui, Kai Lung 收藏 \| 浏览/下载：18/0 \| 提交时间：2023/05/19 Consumer innovativeness Independent judgment IT adoption Novelty seeking Opinion leadership