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	Online posting intention: do the social communication and brand equity of esports matter? 期刊论文 International Journal of Sports Marketing and Sponsorship,2024, 卷号: 25, 期号: 1, 页码: 161-187 作者: Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie 收藏 \| 浏览/下载：28/0 \| 提交时间：2024/03/12 Brand equity Esports Marketing communication and brand equity model (MCBEM) Posting intention Social media communication
	Brand equity of e-Sport events: exploring the role of social media on customer satisfaction and behavior 会议摘要&总结 2022 作者: Xu, Yulan; You, Xinyi; Wang, Xi 收藏 \| 浏览/下载：60/0 \| 提交时间：2023/02/15 e-Sport customer satisfaction behavioral intention communications-brand equity spectator-based brand equity