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Online posting intention: do the social communication and brand equity of esports matter? 期刊论文
International Journal of Sports Marketing and Sponsorship,2024, 卷号: 25, 期号: 1, 页码: 161-187
作者:  Wang, Xi;  You, Xinyi;  Xu, Yulan;  Zheng, Jie
收藏  |  浏览/下载：29/0  |  提交时间：2024/03/12
Brand equity of e-Sport events: exploring the role of social media on customer satisfaction and behavior 会议摘要&总结
2022
作者:  Xu, Yulan;  You, Xinyi;  Wang, Xi
收藏  |  浏览/下载：60/0  |  提交时间：2023/02/15
Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions? 期刊论文
International Journal of Retail and Distribution Management,2020, 卷号: 48, 期号: 7, 页码: 649-666
作者:  Baek, Eunsoo;  Choo, Ho Jung;  Wei, Xiaoyong;  Yoon, So-Yeon
收藏  |  浏览/下载：7/0  |  提交时间：2022/06/24
Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China 会议论文
Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018, New Orleans, LA, AUG 16-18, 2018
作者:  Wang, May;  Chang, Younghoon
收藏  |  浏览/下载：15/0  |  提交时间：2021/10/19
Developing consumer-based service brand equity via the internet: The role of personalization and trialability 期刊论文
Journal of Organizational Computing and Electronic Commerce,2008, 卷号: 18, 期号: 3, 页码: 197-223
作者:  Chau, Patrick Y. K.;  Ho, Candy K. Y.
收藏  |  浏览/下载：10/0  |  提交时间：2023/05/19
DETERMINANTS OF BRAND EQUITY IN E-BUSINESSES: AN EXPLORATORY STUDY 会议论文
Proceedings of the International Conference on Information Systems, ICIS 2002, Barcelona, December 15-18, 2002
作者:  Gwee, Yah Ting;  Hui, Kai Lung;  Chau, Patrick Y. K.
收藏  |  浏览/下载：12/0  |  提交时间：2023/05/19