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	Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building 期刊论文 Journal of Product and Brand Management,2019, 卷号: 28, 期号: 7, 页码: 773-786 作者: Lou, Chen; Xie, Quan; Feng, Yang; Kim, Wonkyung 收藏 \| 浏览/下载：15/0 \| 提交时间：2021/10/19 Brand loyalty Consumer social learning Content marketing Content value Purchase intentions
	Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China 会议论文 Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018, New Orleans, LA, AUG 16-18, 2018 作者: Wang, May; Chang, Younghoon 收藏 \| 浏览/下载：17/0 \| 提交时间：2021/10/19 Brand equity Customer loyalty Technology leadership
	A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis 期刊论文 Asia Pacific Journal of Marketing and Logistics,2016, 卷号: 28, 期号: 4, 页码: 616-633 作者: Ram, Jiwat; Wu, Minglu 收藏 \| 浏览/下载：18/0 \| 提交时间：2021/10/19 Brand loyalty Consumer loyalty Consumer switching costs Customer retention Customer satisfaction Marketing in China
	Conceptualizing factors that influence consumers' mobile phone purchase 会议论文 ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research, Malacca, Malaysia, 21 May 2012 through 22 May 2012 作者: Eze, Uchenna Cyril; Lee, Chaihar 收藏 \| 浏览/下载：9/0 \| 提交时间：2021/07/12 brand loyalty Intention to purchase Mobile phones product image product knowledge