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	The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis 期刊论文 Internet Research,2024, 卷号: 34, 期号: 6, 页码: 2298-2340 作者: Hou, Fangfang; Li, Boying; Guan, Zhengzhi; Chong, Alain Yee Loong; Phang, Chee Wei 收藏 \| 浏览/下载：23/0 \| 提交时间：2024/12/16 Cognitive absorption Live streaming Para-Social relationship Technological features Virtual gift purchase
	What encourages purchase of virtual gifts in live streaming: Cognitive absorption, social experience and technological environment 会议论文 40th International Conference on Information Systems, ICIS 2019, Munich, 15-18 December 2019 作者: Guan, Zhengzhi; Hou, Fangfang; Li, Boying; Chong, Alain Yee Loong; Phang, Chee Wei 收藏 \| 浏览/下载：10/0 \| 提交时间：2025/06/26 Cognitive Absorption Live Streaming Para-Social Interaction Purchase of Virtual Gifts Virtual Crowd Experience