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Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building 期刊论文
Journal of Product and Brand Management,2019, 卷号: 28, 期号: 7, 页码: 773-786
作者:  Lou, Chen;  Xie, Quan;  Feng, Yang;  Kim, Wonkyung
收藏  |  浏览/下载:16/0  |  提交时间:2021/10/19
A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis 期刊论文
Asia Pacific Journal of Marketing and Logistics,2016, 卷号: 28, 期号: 4, 页码: 616-633
作者:  Ram, Jiwat;  Wu, Minglu
收藏  |  浏览/下载:19/0  |  提交时间:2021/10/19
The impact of KM system, consumer and business features on customer loyalty 会议论文
Creating Global Economies through Innovation and Knowledge Management Theory and Practice - Proceedings of the 12th International Business Information Management Association Conference, IBIMA 2009, Kuala Lumpur, Malaysia, 29 June 2009 through 30 June 2009
作者:  Beng, Tan Chew;  Yee, Kwan Pay;  Eze, Uchenna Cyril
收藏  |  浏览/下载:9/0  |  提交时间:2021/07/12