浏览/检索结果:共6条，第1-6条

已选(0)清除条数/页：排序方式：
	Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building 期刊论文 Journal of Product and Brand Management,2019, 卷号: 28, 期号: 7, 页码: 773-786 作者: Lou, Chen; Xie, Quan; Feng, Yang; Kim, Wonkyung 收藏 \| 浏览/下载：14/0 \| 提交时间：2021/10/19 Brand loyalty Consumer social learning Content marketing Content value Purchase intentions
	Young adults’ perceptions of personal loan commercials 期刊论文 Young Consumers,2019, 卷号: 20, 期号: 2 作者: Fan, Fei; Chan, Kara 收藏 \| 浏览/下载：5/0 \| 提交时间：2025/08/07 Advertising effect Consumer response Financial services marketing Money management Qualitative methods
	A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis 期刊论文 Asia Pacific Journal of Marketing and Logistics,2016, 卷号: 28, 期号: 4, 页码: 616-633 作者: Ram, Jiwat; Wu, Minglu 收藏 \| 浏览/下载：17/0 \| 提交时间：2021/10/19 Brand loyalty Consumer loyalty Consumer switching costs Customer retention Customer satisfaction Marketing in China
	Roles of perceived value and individual differences in the acceptance of mobile coupon applications 期刊论文 Internet Research,2015, 卷号: 25, 期号: 3, 页码: 471-495 作者: Liu, Fen; Zhao, Xuefeng; Chau, Patrick Y. K.; Tang, Qing 收藏 \| 浏览/下载：11/0 \| 提交时间：2023/05/19 Consumer behaviour Consumer marketing Customer service Marketing channels Mobile communication systems Technological innovation
	Green Buyer Behavior: Evidence from Asia Consumers 期刊论文 Journal of Asian and African Studies,2013, 卷号: 48, 期号: 4, 页码: 413-426 作者: Eze, Uchenna Cyril; Ndubisi, Nelson Oly 收藏 \| 浏览/下载：19/0 \| 提交时间：2021/04/23 Consumer marketing green buying behavior Malaysia values
	Analyzing key determinants of online repurchase intentions 期刊论文 Asia Pacific Journal of Marketing and Logistics,2012, 卷号: 23, 期号: 2, 页码: 200-221 作者: Lee, Chai Har; Eze, Uchenna Cyril; Ndubisi, Nelson Oly 收藏 \| 浏览/下载：9/0 \| 提交时间：2021/09/27 Electronic commerce Consumer behaviour Internet marketing Malaysia