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	How influencers’ social media posts have an influence on audience engagement among young consumers 期刊论文 Young Consumers,2023, 卷号: 24, 期号: 4, 页码: 427-444 作者: Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, Michael 收藏 \| 浏览/下载：50/0 \| 提交时间：2023/07/03 Brand communication China Content analysis Influencer marketing Media effects
	Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building 期刊论文 Journal of Product and Brand Management,2019, 卷号: 28, 期号: 7, 页码: 773-786 作者: Lou, Chen; Xie, Quan; Feng, Yang; Kim, Wonkyung 收藏 \| 浏览/下载：15/0 \| 提交时间：2021/10/19 Brand loyalty Consumer social learning Content marketing Content value Purchase intentions
	Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes's BrandVoice Unit 期刊论文 Journal of Interactive Advertising,2018, 卷号: 18, 期号: 2, 页码: 148-161 作者: Feng, Songming; Ots, Mart 收藏 \| 浏览/下载：14/0 \| 提交时间：2025/06/19 Advertising production branded content business model content marketing native advertising
	What triggers sharing in viral marketing? the role of emotion and social feature 会议论文 Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings, Singapore, July 5- 9, 2015 作者: Li, Boying; Chong, Alain Yee Loong; Ch'ng, Eugene 收藏 \| 浏览/下载：8/0 \| 提交时间：2023/12/27 Content sharing Emotions Social network Viral marketing