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	Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior 期刊论文 BMC Psychology,2023, 卷号: 11, 期号: 1 作者: Zhang, Yipin; Yang, Yi Chun 收藏 \| 浏览/下载：20/0 \| 提交时间：2024/01/22 Green animation advertising Green brand love Green customer citizenship behavior Stimulus–organism–response (SOR)
	Green animation advertising of food: Influence on green trust and green customer citizenship behavior 期刊论文 Social Behavior and Personality,2023, 卷号: 51, 期号: 7 作者: Zhang, Yipin; Yang, Yi Chun 收藏 \| 浏览/下载：20/0 \| 提交时间：2023/09/21 consumer behavior customer citizenship behavior customer trust food advertising green animation advertising
	Exploring the role of green attributes transparency influencing green customer citizenship behavior 期刊论文 British Food Journal,2021, 卷号: 124, 期号: 5, 页码: 1473-1484 作者: Deng, Ying-Yi; Yang, Yi-Chun 收藏 \| 浏览/下载：14/0 \| 提交时间：2021/10/19 Green attributes transparency Green brand image Green customer citizenship behavior Green trust
	Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior 期刊论文 Young Consumers,2021, 卷号: 23, 期号: 2, 页码: 165-178 作者: Le, Andrea; Tan, Kim-Lim; Yong, Siew-Siew; Soonsap, Pichsinee; Lipa, Caple Jun 收藏 \| 浏览/下载：16/0 \| 提交时间：2021/10/19 Customer citizenship behavior Environmental attitude Green image intention to re-patronage Product attitude S-O-R model Trendy coffee cafés