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	Young adults’ perceptions of personal loan commercials 期刊论文 Young Consumers,2019, 卷号: 20, 期号: 2 作者: Fan, Fei; Chan, Kara 收藏 \| 浏览/下载：5/0 \| 提交时间：2025/08/07 Advertising effect Consumer response Financial services marketing Money management Qualitative methods
	Developing a conceptual model for examining social media marketing effects on brand awareness and brand image 期刊论文 International Journal of Economics and Business Research,2019, 卷号: 17, 期号: 3, 页码: 243-261 作者: Cheung，Man Lai; Pires，Guilherme D.; Rosenberger，Philip J. 收藏 \| 浏览/下载：11/0 \| 提交时间：2021/10/19 Brand awareness Brand image Brand knowledge Brand management Hong Kong Product involvement SMM Social media marketing
	Key determinants of business competitiveness: A conceptual framework 会议论文 Creating Global Economies through Innovation and Knowledge Management Theory and Practice - Proceedings of the 12th International Business Information Management Association Conference, IBIMA 2009, Kuala Lumpur, Malaysia, 29 June 2009 through 30 June 2009 作者: Yee, Kwan Pay; Eze, Uchenna Cyril 收藏 \| 浏览/下载：9/0 \| 提交时间：2021/07/12 Business competitiveness Knowledge management Malaysia Marketing management Quality management