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	What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model 期刊论文 Information Systems Journal,2022, 卷号: 32, 期号: 3, 页码: 653-689 作者: Guan, Zhengzhi; Hou, Fangfang; Li, Boying; Phang, Chee Wei; Chong, Alain Yee Loong 收藏 \| 浏览/下载：12/0 \| 提交时间：2025/06/26 flow harmony live streaming purchase of virtual gifts social orientation social perception
	What encourages purchase of virtual gifts in live streaming: Cognitive absorption, social experience and technological environment 会议论文 40th International Conference on Information Systems, ICIS 2019, Munich, 15-18 December 2019 作者: Guan, Zhengzhi; Hou, Fangfang; Li, Boying; Chong, Alain Yee Loong; Phang, Chee Wei 收藏 \| 浏览/下载：10/0 \| 提交时间：2025/06/26 Cognitive Absorption Live Streaming Para-Social Interaction Purchase of Virtual Gifts Virtual Crowd Experience