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	Online posting intention: do the social communication and brand equity of esports matter? 期刊论文 International Journal of Sports Marketing and Sponsorship,2024, 卷号: 25, 期号: 1, 页码: 161-187 作者: Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie 收藏 \| 浏览/下载：31/0 \| 提交时间：2024/03/12 Brand equity Esports Marketing communication and brand equity model (MCBEM) Posting intention Social media communication
	Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media 期刊论文 Computers in Human Behavior,2019, 卷号: 93, 页码: 176-191 作者: Wang, Wei; Chen, Renee Rui; Ou, Carol Xiaojuan; Ren, Steven Jifan 收藏 \| 浏览/下载：8/0 \| 提交时间：2021/10/19 Perceived hedonic value Perceived utilitarian value Reposting intention and behavior Social commerce Social media marketing
	Developing a conceptual model for examining social media marketing effects on brand awareness and brand image 期刊论文 International Journal of Economics and Business Research,2019, 卷号: 17, 期号: 3, 页码: 243-261 作者: Cheung，Man Lai; Pires，Guilherme D.; Rosenberger，Philip J. 收藏 \| 浏览/下载：9/0 \| 提交时间：2021/10/19 Brand awareness Brand image Brand knowledge Brand management Hong Kong Product involvement SMM Social media marketing
	Does social media marketing really work for online SMEs?: An empirical study 会议论文 ICIS 2016 Proceedings, Dublin, Ireland, December 11-14, 2016 作者: Ha, Sangwook; Kankanhalli, Atreyi; Kishan, S. Jai; Huang, Ke Wei 收藏 \| 浏览/下载：16/0 \| 提交时间：2022/07/12 Customer engagement E-commerce Sales performance Small and medium enterprise (SME) Social media marketing (SMM)