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Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising
期刊论文
Young Consumers,2024, 卷号: 25, 期号: 3, 页码: 329-348
作者:
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
收藏
  |  
浏览/下载:15/0
  |  
提交时间:2024/09/04
Advertising persuasiveness
Celebrity endorsement
Source attractiveness
Source credibility
Virtual idol
Young Audience’s Response to Virtual Idols’ Endorsement Advertising
会议摘要&总结
2024
作者:
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2025/08/12
virtual idol
source attractiveness
source credibility
celebrity endorsement
advertising persuasiveness
Do looks matter for hosts on the peer-to-peer sharing accommodation market?
期刊论文
Annals of Tourism Research,2023, 卷号: 98
作者:
Li, Hengyun
;
Wang, Qian
;
Li, Gang
;
Cai, Danting
收藏
  |  
浏览/下载:15/0
  |  
提交时间:2025/01/15
Facial attractiveness
Mental imagery
Peer-to-peer accommodation
Reputation
Self-disclosure
Perception of advertisements with celebrity endorsement among mature consumers
期刊论文
Journal of Marketing Communications,2022, 卷号: 28, 期号: 2, 页码: 115-131
作者:
Chan, Kara
;
Fan, Fei
收藏
  |  
浏览/下载:3/0
  |  
提交时间:2025/08/07
advertising effects
celebrity-brand congruency
Hong Kong
meaning transfer model
qualitative method
Source attractiveness
The effect of attraction and service prospective students on decisions to choose high private education in West Java Province
期刊论文
Journal of Advanced Research in Dynamical and Control Systems,2020, 卷号: 12, 期号: 7, 页码: 646-654
作者:
Kusumadewi, Rahayu
;
Karyono, Otong
;
Musiafa, Zayid
;
Pong, Kok Shiong
收藏
  |  
浏览/下载:9/0
  |  
提交时间:2025/05/23
Higher Education Selection Decisions
University Attractiveness
User Value
Assessing the Attractiveness of Ports in the North European Container Transhipment Market: An Agenda for Future Research in Port Competition
期刊论文
Maritime Economics & Logistics,2006, 期号: 8, 页码: 234–250
作者:
Ng, Adolf K.Y.
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2021/09/03
Port
attractiveness
competition
shipping line
transhipment
Northern Europe