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	Developing a conceptual model for examining social media marketing effects on brand awareness and brand image 期刊论文 International Journal of Economics and Business Research,2019, 卷号: 17, 期号: 3, 页码: 243-261 作者: Cheung，Man Lai; Pires，Guilherme D.; Rosenberger，Philip J. 收藏 \| 浏览/下载：8/0 \| 提交时间：2021/10/19 Brand awareness Brand image Brand knowledge Brand management Hong Kong Product involvement SMM Social media marketing
	Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y 期刊论文 Contemporary Management Research,2012, 卷号: 8, 期号: 1, 页码: 51-60 作者: Eze, Uchenna Cyril; Tan, Chew-Beng; Yeo, Adelene Li-Yen 收藏 \| 浏览/下载：9/0 \| 提交时间：2021/09/27 Brand Image Product Quality Price Promotion Consumers' Purchase Intention Malaysia Product Knowledge
	Conceptualizing factors that influence consumers' mobile phone purchase 会议论文 ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research, Malacca, Malaysia, 21 May 2012 through 22 May 2012 作者: Eze, Uchenna Cyril; Lee, Chaihar 收藏 \| 浏览/下载：8/0 \| 提交时间：2021/07/12 brand loyalty Intention to purchase Mobile phones product image product knowledge
	DETERMINANTS OF BRAND EQUITY IN E-BUSINESSES: AN EXPLORATORY STUDY 会议论文 Proceedings of the International Conference on Information Systems, ICIS 2002, Barcelona, December 15-18, 2002 作者: Gwee, Yah Ting; Hui, Kai Lung; Chau, Patrick Y. K. 收藏 \| 浏览/下载：13/0 \| 提交时间：2023/05/19 advertising intensity Brand equity brand knowledge perceived quality product or technology leadership value-added services and features Website quality