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	Online posting intention: do the social communication and brand equity of esports matter? 期刊论文 International Journal of Sports Marketing and Sponsorship,2024, 卷号: 25, 期号: 1, 页码: 161-187 作者: Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie 收藏 \| 浏览/下载：32/0 \| 提交时间：2024/03/12 Brand equity Esports Marketing communication and brand equity model (MCBEM) Posting intention Social media communication
	Anthropomorphism and OTA chatbot adoption: a mixed methods study 期刊论文 Journal of Travel and Tourism Marketing,2022, 卷号: 39, 期号: 2, 页码: 228-255 作者: Cai, Danting; Li, Hengyun; Law, Rob 收藏 \| 浏览/下载：30/0 \| 提交时间：2025/01/15 Chatbot anthropomorphism emotional message cues mixed method online travel agency (OTA) perceived enjoyment perceived intelligence perceived trustworthiness social presence cues tourism marketing usage intention (UI)
	CLIMATE CHANGE COMMUNICATION AND THE USE OF FACEBOOK BY NON-GOVERNMENTAL ORGANISATIONS: A CASE STUDY IN MALAYSIA 期刊论文 Journal of Sustainability Science and Management,2020, 卷号: 15, 期号: 7, 页码: 147-163 作者: SHAFQAT, BASHIR ZAID; YANG, LAI FONG 收藏 \| 浏览/下载：14/0 \| 提交时间：2025/06/06 Climate change communication social marketing sustainable behaviours user engagement
	Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building 期刊论文 Journal of Product and Brand Management,2019, 卷号: 28, 期号: 7, 页码: 773-786 作者: Lou, Chen; Xie, Quan; Feng, Yang; Kim, Wonkyung 收藏 \| 浏览/下载：16/0 \| 提交时间：2021/10/19 Brand loyalty Consumer social learning Content marketing Content value Purchase intentions
	A novel scene of viral marketing for complementary products 期刊论文 IEEE Transactions on Computational Social Systems,2019, 卷号: 6, 期号: 4, 页码: 797-808 作者: Guo, Jianxiong; Wu, Weili 收藏 \| 浏览/下载：12/0 \| 提交时间：2022/05/26 Composite complementary products (CCP) influence maximization (IM) knapsack sandwich approximation social network viral marketing
	Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media 期刊论文 Computers in Human Behavior,2019, 卷号: 93, 页码: 176-191 作者: Wang, Wei; Chen, Renee Rui; Ou, Carol Xiaojuan; Ren, Steven Jifan 收藏 \| 浏览/下载：8/0 \| 提交时间：2021/10/19 Perceived hedonic value Perceived utilitarian value Reposting intention and behavior Social commerce Social media marketing
	Developing a conceptual model for examining social media marketing effects on brand awareness and brand image 期刊论文 International Journal of Economics and Business Research,2019, 卷号: 17, 期号: 3, 页码: 243-261 作者: Cheung，Man Lai; Pires，Guilherme D.; Rosenberger，Philip J. 收藏 \| 浏览/下载：11/0 \| 提交时间：2021/10/19 Brand awareness Brand image Brand knowledge Brand management Hong Kong Product involvement SMM Social media marketing
	Does social media marketing really work for online SMEs?: An empirical study 会议论文 ICIS 2016 Proceedings, Dublin, Ireland, December 11-14, 2016 作者: Ha, Sangwook; Kankanhalli, Atreyi; Kishan, S. Jai; Huang, Ke Wei 收藏 \| 浏览/下载：17/0 \| 提交时间：2022/07/12 Customer engagement E-commerce Sales performance Small and medium enterprise (SME) Social media marketing (SMM)
	What triggers sharing in viral marketing? the role of emotion and social feature 会议论文 Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings, Singapore, July 5- 9, 2015 作者: Li, Boying; Chong, Alain Yee Loong; Ch'ng, Eugene 收藏 \| 浏览/下载：9/0 \| 提交时间：2023/12/27 Content sharing Emotions Social network Viral marketing