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A novel scene of viral marketing for complementary products 期刊论文
IEEE Transactions on Computational Social Systems,2019, 卷号: 6, 期号: 4, 页码: 797-808
作者:  Guo, Jianxiong;  Wu, Weili
收藏  |  浏览/下载:11/0  |  提交时间:2022/05/26
What triggers sharing in viral marketing? the role of emotion and social feature 会议论文
Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings, Singapore, July 5- 9, 2015
作者:  Li, Boying;  Chong, Alain Yee Loong;  Ch'ng, Eugene
收藏  |  浏览/下载:7/0  |  提交时间:2023/12/27