Details of Research Outputs

Accurate prediction of users' responses to items is one of the main aims of many computational advising applications. Examples include recommending movies, news articles, songs, jobs, clothes, books and so forth. Accurate prediction of inactive users’ responses still remains a challenging problem for many applications. In this paper, we explore the linear mixed model in recommendation system. The recommendation process is naturally modelled as the mixed process between objective effects (fixed effects) and subjective effects (random effects). The latent association between the subjective effects and the users’ responses can be mined through the restricted maximum likelihood method. It turns out the linear mixed models can collaborate items’ attributes and users’ characteristics naturally and effectively. While this model cannot produce the most precisely individual level personalized recommendation, it is relative fast and accurate for group (users)/class (items) recommendation. Numerical examples on GroupLens benchmark problems are presented to show the effectiveness of this method.