Customer Segment Classification Prediction in the Australian Retail Based on Machine Learning Algorithms

doi:10.1145/3650215.3650302

科研成果详情

题名	Customer Segment Classification Prediction in the Australian Retail Based on Machine Learning Algorithms
作者	Luo，Yiming 1; Zhang，Rui 2; Wang，Fei 3; Wei，Tao 4
发表日期	2023-10-27
会议录名称	ACM International Conference Proceeding Series
页码	498-503
摘要	Customer segmentation is an essential area of business analytics today. Accurate customer segmentation is access to improves the efficiency of marketing campaigns and customer satisfaction. This study employs multiple machine learning methods to classify Australian Retail company BIGW's customer segments and first to apply multiple model explanation methods to find insights related to customer segmentation identification. After rigorous comparison and hyperparameter fine-tuning, XGBoost is the most adept for this dataset. We derive three key insights through the model results and model interpretive methods. First, BIGW's primary clientele comprises young families in urban areas who prefer cost-effective products, establishing the foundation of their consumer base. Second, the model result indicates a notable gap in BIGW's understanding of its high-end customers, suggesting an area for immediate attention. Third, a specific customer segment emerges from the data: individuals favoring online shopping, demonstrating high total expenditure but low interest in promotions, representing a high-value segment.
关键词	Australian Retail Customer segment classification machine learning model interpretation
DOI	10.1145/3650215.3650302
URL	查看来源
语种	英语English
Scopus入藏号	2-s2.0-85191301409
引用统计
文献类型	会议论文
条目标识符	https://repository.uic.edu.cn/handle/39GCC9TT/11559
专题	北师香港浸会大学
通讯作者	Luo，Yiming
作者单位	1.Business Schoo,The University of Sydney,Sydney,Australia 2.Computer and Information Sciences Program,Harrisburg University of Science and Technology,Harrisburg,United States 3.Faculty of Science and Technology,Beijing Normal University-Hong Kong Baptist University United International College,Zhuhai,China 4.School of Chemical and Environmental Engineering,Sichuan University of Science and Engineering,Zigong,China
推荐引用方式 GB/T 7714	Luo，Yiming,Zhang，Rui,Wang，Feiet al. Customer Segment Classification Prediction in the Australian Retail Based on Machine Learning Algorithms[C], 2023: 498-503.