| Title | What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand’s Eco-labelling Strategy |
| Creator | |
| Date Issued | 2022 |
| Source Publication | Palgrave Advances in Luxury |
| Publisher | Palgrave Macmillan, Cham |
| Pages | 197-217 |
| Abstract | This study explores how consumers perceive eco-labels that are designed to visualise corporate sustainability performance and act as stimuli for sustainable practices. To reinforce the insight into how consumers perceive eco-labels in the luxury fashion industry, the study employs semi-structured interviews to investigate Gen Y consumers’ understanding and opinions. This contributes to knowledge by focusing on sustainability communication surrounding eco-labelling strategies and their perceived usefulness to effectively communicate corporate sustainability performance within the luxury fashion industry. |
| Language | 英语English |
| Keyword | Consumer perception Eco-label Luxury fashion Sustainability information Sustainability performance |
| DOI | 10.1007/978-3-031-06928-4_10 |
| URL | View source |
| Scopus ID | 2-s2.0-85136314632 |
| Citation statistics | |
| Document Type | Book chapter |
| Identifier | http://repository.uic.edu.cn/handle/39GCC9TT/12904 |
| Collection | Research outside affiliated institution |
| Affiliation | Department of Materials,The University of Manchester,Manchester,United Kingdom |
| Recommended Citation GB/T 7714 | Luo, Shuchan,Le Normand, Aurelie,Blazquez, Martaet al. What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand’s Eco-labelling Strategy: Palgrave Macmillan, Cham, 2022: 197-217. |
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