Details of Research Outputs

The growth of the live streaming industry has introduced a novel digital entertainment environment and laid the foundation for advancing research in a relatively untouched space. Co-broadcasting is an increasingly popular type of live event where streamers teamed together to co-create content on a shared screen. Balancing between competition and collaboration, co-broadcasting resembles a coopetitive activity where streamers collaborate to deliver entertaining content while cultivating a competitive atmosphere to spur viewer engagement simultaneously. In turn, such streamer-viewer dynamics have given rise to ample opportunities for research. To this end, we advance a research agenda for co-broadcasting that distinguishes among competition, collaboration, and coopetition perspectives in putting forth knowledge gaps pertinent to each perspective.