Enemies or Friends? Disentangling the Role of Rivalry in Encouraging Virtual Gifting in Live Streaming PK Events

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Title	Enemies or Friends? Disentangling the Role of Rivalry in Encouraging Virtual Gifting in Live Streaming PK Events
Creator	Song, Xiaofei1 ; Cai, Zhao 1; Chong, Alain 1; Lim, Eric 2; Tan, Chee-Wee 3
Date Issued	2021
Conference Name	The 29th European Conference on Information Systems (ECIS) 2021
Source Publication	ECIS 2021 Research-in-Progress Papers
Conference Date	14/06/2021 → 14/06/2021
Conference Place	Marrackech
Document Type	Conference paper
Identifier	http://repository.uic.edu.cn/handle/39GCC9TT/12933
Collection	Research outside affiliated institution
Affiliation	1.University of Nottingham Ningbo China,Ningbo,China 2.UNSW Sydney 3.Copenhagen Business School
Recommended Citation GB/T 7714	Song, Xiaofei,Cai, Zhao,Chong, Alainet al. Enemies or Friends? Disentangling the Role of Rivalry in Encouraging Virtual Gifting in Live Streaming PK Events[C], 2021.

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