Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective

doi:10.1080/0267257X.2023.2279142

科研成果详情

发表状态	已发表Published
题名	Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective
作者	Liu, Lin 1; Li, Yang 2; Liu, Hefu 1; Guan, Zhengzhi3
发表日期	2024
发表期刊	Journal of Marketing Management
ISSN/eISSN	0267-257X
卷号	40 期号:1-2 页码:151-182
摘要	Omnichannel retailers face the elusive challenge of maintaining customer patronage in the current competitive business environment. Drawing upon the flow theory and literature on omnichannel integration, this study investigated how different types of omnichannel integration (i.e. informational, transactional, and relational integration) influence customer patronage through the flow experience. Additionally, this study examined the potential moderating role of retailer-customer value congruence in the impact of omnichannel integration. We collected survey data from 292 omnichannel customers to test our research model. The results showed that the flow experience mediated the positive effects of transactional integration and relational integration on customer patronage. Additionally, value congruence positively moderated the effects of informational integration and relational integration on the flow experience. The implications and limitations of this study are further discussed.
关键词	customer patronage flow theory omnichannel integration Omnichannel retailing value congruence
DOI	10.1080/0267257X.2023.2279142
URL	查看来源
收录类别	SSCI
语种	英语English
WOS研究方向	Business & Economics
WOS类目	Business ; Management
WOS记录号	WOS:001098831300001
Scopus入藏号	2-s2.0-85176212980
引用统计
文献类型	期刊论文
条目标识符	https://repository.uic.edu.cn/handle/39GCC9TT/12967
专题	工商管理学院
通讯作者	Li, Yang
作者单位	1.School of Management,University of Science and Technology of China,Hefei,Anhui,China 2.School of Management,Hefei University of Technology,Hefei,Anhui,China 3.Faculty of Business and Management,Beijing Normal University-Hong Kong Baptist University United International College,Zhuhai,Guangdong,China
推荐引用方式 GB/T 7714	Liu, Lin,Li, Yang,Liu, Hefuet al. Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective[J]. Journal of Marketing Management, 2024, 40(1-2): 151-182.
APA	Liu, Lin, Li, Yang, Liu, Hefu, & Guan, Zhengzhi. (2024). Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective. Journal of Marketing Management, 40(1-2), 151-182.
MLA	Liu, Lin,et al."Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective". Journal of Marketing Management 40.1-2(2024): 151-182.