Details of Research Outputs

This paper investigated Green IT behaviour of individual consumers (responsible acquisition of computers behaviour (RACB)). An extended Theory of Planned Behaviour was used as research framework for this study. A questionnaire survey was conducted on 100 respondents in an industrially developing country. Descriptive and inferential statistics were used to analyze the survey data. The hierarchical regression analysis indicates that the respondents' responsible acquisition of computer behavioural intention (RACBI) is influenced by Perceived Behavioural Control (PBC), Positive Individual Consequences (PIC), and Attitude toward Responsible Acquisition Behaviour. The explained variance of RACBI increased from 31.8% to 37.1% by adding PIC and Collectivism into TPB model. RACB is largely influenced by the RACBI, followed by PBC and Self-Identity (SI). The explained variance of RACB also increased from 35.3% to 37.5% after incorporating SI and Habits. Recommendations are provided to improve RACBI and RACB. The present findings would be useful to countries interested in promoting RACB. [Wee Hong Loo, Paul H.P. Yeow, Uchenna Cyril Eze]