Details of Research Outputs

This study reveals the profiles, motivations, and expectations of students pursuing undergraduate maritime programmes. Although a number of tertiary institutions offer maritime programmes, the characteristics and structures of the demands for such programmes remain under-researched. This paper illustrates and discusses the results of a survey completed by students pursuing undergraduate programmes in maritime business and management at three universities in Asia and Europe, and compares them with the findings of a database examining similar issues towards postgraduate students within the same institutions. Research highlights include the tendency of undergraduate students to combine studies and work, considering real-world experiences as a vital contributor to career prospects. Shipping (notably tankers, dry bulks and containers) stands out as the ideal professional paths within the maritime industries. Another key finding is that the current marketing strategies of the institutions are rather irrelevant. This paper provides a solid foundation for understanding the profile students pursuing maritime programmes and contributes to the effective planning and management of maritime programmes, thus to the overall professional quality of the maritime industries. © 2011 Taylor & Francis.