What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory

doi:10.1145/2971603.2971643

Details of Research Outputs

Title	What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory
Creator	Chang, Younghoon 1; Wong, Siew Fan 2; Lee, Hwansoo 3; Jeong, Seon Phil1
Date Issued	2016-08-17
Conference Name	18th International Conference on Electronic Commerce, ICEC 2016
Source Publication	ACM International Conference Proceeding Series
ISBN	9781450342223
Volume	17-19-August-2016
Conference Date	August 17-19, 2016
Conference Place	Suwon
Abstract	FinTech is a newly emerged service that combines innovative financial services and latest mobile technology. Since this service is new, there is a lack of study that investigates consumer behavior in adopting the service. Founded on Regulatory Focus Theory, our study aims to explain two different factors that motivate the adoption of FinTech in China. We plan to collect data from university students who used Alipay and Tenpay (two of the leading FinTech companies in China). The findings from our study will be valuable to FinTech companies in strategizing and promoting usage of their services.
Keyword	Alipay Fintech Regulation focus theory Security control Tenpay Use and gratification
DOI	10.1145/2971603.2971643
URL	View source
Language	英语English
Scopus ID	2-s2.0-84988692193
Citation statistics	Cited Times [WOS]:0 [WOS Record] [Related Records in WOS]
Document Type	Conference paper
Identifier	http://repository.uic.edu.cn/handle/39GCC9TT/6399
Collection	Faculty of Science and Technology
Affiliation	1.BNU-HKBU UIC,Zhuahai,28 Jinfeng Rd. Tangjiawan,China 2.Sunway University,5 Jalan Universiti,Bandar Sunway,Malaysia 3.Dankook University,Gyeonggido,Jukjeondong, Sujigu Yonginsi,South Korea
First Author Affilication	Beijing Normal-Hong Kong Baptist University
Recommended Citation GB/T 7714	Chang, Younghoon,Wong, Siew Fan,Lee, Hwansooet al. What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory[C], 2016.

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