Details of Research Outputs

For the past two decades, cultural and creative Industries have played a more and more significant role for restructuring the urban economy in Pearl River Delta regions (PRD). However, in the midst of all these rapid changes, limited research has been conducted among the Pearl River Delta regions after their business regenerated in the past few decades.  In order to put the research into focus, four regions of Pearl River Delta are chosen as our case reports. Since 80's onwards, the PRC government has established all these 4 areas as Special Economic Zones under the People's Republic of China (SEZs). The common characteristics of choosing these areas, including Hong Kong^[1], Macau, Shenzhen and Zhuhai because they are evolving and diversifying their business models in varying degrees to tertiary industries, including cultural or creative industries in these few decades. Through the study, we would like to explore any similarities or differences among these areas. Regarding methodology, this is an exploratory study involving a set of questionnaires of totally 30 questions (29 semi-structured questions with 1 open question). The first set of questionnaires were sent out to the public as an initial focus group study. Then some key summary tables were compiled and analyzed afterwards.  The significant outcomes are twofold, firstly, it will contribute some valuable data for creative business strategies related to Creative Industries; secondly, it will provide teaching materials for creative services management projects practically.