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Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising Journal article
Young Consumers,2024, volume: 25, issue: 3, pages: 329-348
Authors:  Fan, Fei;  Fu, Lin;  Jiang, Qinghua
Favorite  |  View/Download:4/0  |  Submit date:2024/09/04
新媒体时代的二级传播嬗变——以电影《隐入尘烟》的传播为例 Journal article
中国传媒科技,2023, issue: 9, pages: 88-91
Authors:  江清华;  徐珍妮;  吴辰蔚;  林悦;  李灏维
Favorite  |  View/Download:2/0  |  Submit date:2024/02/22