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Journal article
2
Date Issued
2023
2
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中文Chinese
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传承路径
1
品牌营销
1
广告策略
1
情感诉求
1
百事可乐
1
节日文化
1
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公关世界
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从虚拟空间探究节日文化传播路径
Journal article
公关世界,2023, issue: 03, pages: 40-41
Authors:
董倩铷
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View/Download:1/0
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Submit date:2024/02/22
虚拟社会
虚拟空间
节日文化
传承路径
从情感诉求角度分析百事可乐在中国的品牌营销策略——以百事可乐“热爱”系列为例
Journal article
公关世界,2023, issue: 03, pages: 28-29
Authors:
董倩铷
;
陈武
;
郝振
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View/Download:2/0
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Submit date:2024/02/22
情感诉求
百事可乐
品牌营销
广告策略