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Journal article
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2023
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IP联名
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可达鸭
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国潮
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宝可梦
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公关世界
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记者观察
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从肯德基联名可达鸭爆火现象浅析“IP跨界营销”的传播效果
Journal article
公关世界,2023, issue: 01, pages: 39-40
Authors:
赖世华
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View/Download:1/0
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Submit date:2024/02/22
IP联名
潮玩
可达鸭
宝可梦
肯德基
快消品
国潮
基于新媒体视角分析STEAM教育理念的普及与推广路径
Journal article
记者观察,2023, issue: 23, pages: 93-95
Authors:
张慧敏
;
赖世华
;
杜明轩
;
梁文锐
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Submit date:2024/02/22