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PONG Kok Shiong
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2021
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Archaeological tourism
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Journal of Tourism and Deve...
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She is sophisticated, he is exciting: Applying aaker's brand personality on archaeological tourism destinations
Journal article
Journal of Tourism and Development,2021, volume: 2021, issue: 35, pages: 149-160
Authors:
Pong, Kok Shiong
;
Abdullah, Abdul Rashid
;
Aziz, Yuhanis Abdul
;
Abdullah, Nawal Hanim
;
Foong, Soon Seng
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Submit date：2025/05/23
Archaeological tourism
Brand personality
Bujang Valley
Lenggong Valley World Heritage Site
Revisit intention
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