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WEI Xiaoyong
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International Journal of Re...
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Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?
Journal article
International Journal of Retail and Distribution Management,2020, volume: 48, issue: 7, pages: 649-666
Authors:
Baek, Eunsoo
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Submit date：2022/06/24
Brand equity
Store brand experience
Virtual tour
Visit intention
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